Meet the team of driven, like-minded people who work together to bring you the leading racking products from S.E.M.CO. This group bring together individual skills and the same passion for health and safety, which guarantees compliance from start to finish of your project.
Meet the Management Team
Nick Betteley
Joint Managing Director & Technical Director
Nick is responsbible for all tehcnical elements of our racking design and engineering. Nick also works closely with SEMA and is the current president of the organisation.
Chris Humphreys
Joint Managing Director & Commercial Director
Chris leads our commerical strategy and oversees Sales & Marketing. Looking for a new racking solution? Give Chris a call!
James Sullivan
Design Director
James has worked at S.E.M.CO since 2002 and has worked his way up to becoming Design Director. James is a qualified SARI for Cantilever & Pallet Racking. Outside of work, James is an avid gardener, especially when it comes to the lawn.
Richard Owen
Production Director
Joining S.E.M.CO 18 years ago after gaining his degree in Mechanical Engineering, Richard has risen through the ranks, becoming Production Director and is responsible for the manufacturing side of S.E.M.CO. Outside of work, Richard enjoys playing football.
Osman Sibanda
Research & Design Director
Our Research & Design Director, responsible for testing racking to & ensure it meets industry regulations. He is also an in-house SARI for Cantilever Racking & Pallet Racking. Health & safety are important to Osman, especially as a confessed ‘serious BBQ’er’.
Danielle Coddington
Operations Director
Newly appointed Operations Director Danielle has worked for S.E.M.CO for 11 years and previously worked with RediRack (now a trading division of S.E.M.CO). In Danielle’s spare time, she looks after her two young children and enjoys running.
Sandra Betteley
Company Secretary
Robert Yeomans
Installation Manager
Robert started with S.E.M.CO in 1984 and is still the happy-go-lucky chap that he always has been. Responsible for managing installations on site, Robert and his team turn your vision into a reality. In his spare time, Robert enjoys Motocross with his son.
Robbie Hipkiss
Production Supervisor
Robbie has worked in our production department at S.E.M.CO for six years, returning as Production Supervisor after taking a small break to try new things. He enjoys golf, football, socialising and going on walks with his wife.
Meet the Office Team
Roy Wan
Design Engineer
Roy started at S.E.M.CO in 2023 as a design engineer and has since become an in-house SARI qualified to inspect Cantilever & Pallet Racking. Roy enjoys travelling and has completed a three-month trip to South America.
Rachel Barker
Aftersales Coordinator
Rachel, our dedicated Aftersales Coordinator, started 14 years ago and is essential to our Customer Service, managing communication & aftersales support. Fun facts about Rachel: she’s travelled the world & run a marathon!
Raja Sogi
Digital Marketing Executive
Raj joined the team in 2024 as Digital Marketing Executive. He is responsible for fine-tuning the website & using his creative flair to create eye-catching artwork. Outside of work, you will find him at the gym or adding to his impressive collection of sneakers!
Emily Higgins
Digital Marketing Executive
Starting in 2024, Emily is one of the newest members of the team. As Digital Marketing Executive, she is responsible for promoting online presence & developing our digital strategies. In Emily’s free time, she is running around after a young child & two dogs!
Nicola Powell
Accounts Assistant
Nicola joined S.E.M.CO in 2024 as Accounts Assistant. She is responsible for managing invoices & providing financial & administrative support to the Company Secretary. Nicola’s fun fact is that she has climbed Eagle's Nest, Germany.
Sarah Law
Buyer
Jo Humble
HR Officer
Fostering a healthy culture and positive environment at S.E.M.CO since 2011. Jo, our HR Officer, enjoys going out with friends and travelling in her touring caravan with the family.
Tom Owen
Maintenance Engineer
One of our Maintenance Engineers, Tom, is responsible for maintaining buildings & machinery, ensuring that they all adhere to relevant health & safety regulations. Tom enjoys spending time with his family is converting his van into a campervan.
Robert Leverington
Maintenance Engineer
The second of our Maintenance Engineers, Robert, has been with S.E.M.COfor just over a year. He assists Tom with the maintenance of the building & machinery. Robert owns an olive grove in Italy, producing & selling olives & olive oil!
Our Production & Installation Team
Sam Dennis
Installation Team Leader
Sam....
Stephen Rowley
Installation Team Leader
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Richard Hawkes
Senior Installer
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Duncan Stephenson
Installer
Duncan...
Gary Allen
Welder
Gary...
Carl Brown
Welder
Carl..
Derrick Howdle
Welder/Prep
Derrick...
Luke Walton
Welder
Luke...
Michael McGlynn
Prep Operative
Michael...
Andrew Timmins
Prep Operative
Andrew...
Colin Howdle
Rolling Mill Operative
Colin...
Matthew McGylnn
Rolling Mill Operative
Matthew...
Darren Beesley
Prep Operative
Darren...
Arron Booth
Prep Operative
Arron...
Shane Cooper
Prep Operative
Shane...
S.E.M.CO are full members of SEMA (Storage Equipment Manufacturers Association), with our installation and inspection teams fully SARI (SEMA Approved Rack Inspector), and SEIRS (Storage Equipment Installers Registration Scheme) registered.
Looking for more information? Or maybe you are ready to book a site visit, or schedule your annual inspection?
Get in touch with our friendly team by calling us on 01543 275 726, emailing sales@semcoltd.co.uk or filling in our contact form.
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